Bikeshare App Re-Design
In collaboration with Juliette Giron and Esteban Poblano
We chose to re-design the Bike Share Program in Toronto, Canada which is one of the city's methods of public transportation. Upon our own personal experience as immigrants using this service, we find that it can be confusing and overwhelming at certain key user touchpoints. Considering Bikeshare is described as a transportation option for local users and visitors, we decided to re-design the bikeshare app to be more user-friendly.
To view the full presentation click here.
For this project we developed the user persona of a tourist named Mark. He wishes to explore Toronto in an eco-friendly and low-cost way, so he chooses bikeshare. He downloads the app while in Toronto, and it tells him where stations are, but not how to get there. After some trouble with directions, he buys a pass on the app and is informed that there is a 30 minute limit on each bike trip despite having a 24 hour pass. It turns out that every 30 minutes he must stop the ride, find a station, put the bike back and take out a new bike or else there will be a fee. This makes it next to impossible for Mark to know at what time during his trip he will be at before the 30 minutes is up, and what stations are a good alternative to do the re-docking process in. Our design allows the user to find the closest stations, informs the user how many times during their trip they will have to make a stop as well as giving them a well placed 30 minute timer so they are informed on the state of their trips.
In addition to directions to stations, clearer trip planning and an improved timer design, we made a more in-depth tutorial on how to use the app, clearer statements on fees and clearer UI.
For the Figma file click here.