Strategy Case Study

Planterbox Inc, a plant care software business, just acquired a regional plant care operator named SaaSafras.

SaaSafras’ business has been stable with some organic growth and some natural churn. Your goal is to figure out how you can grow SaaSafras’ revenue (Planterbox decided they loved the name too much, even though they acquired the company they’ll keep the SaaSafras name).

You’ve inherited 20 great people who can do it all between sales, account management and support. Unfortunately, doing it all has come at a cost and productivity has been lower than if they had specialized in any of the individual roles (and they are begging for specialization as well). Going forward each person will only perform one core role at a time.

Your goal is to maximize SaaSafras’ cumulative revenue over the next 24 months through team distribution (the sum of all revenue generated over 24 months). 

Here is my response-


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